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                                                    Report cover
                                                    - Report cover2024-03-22 17:37
 
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                                                    producer
                                                    - producer 12024-03-22 17:30
 - producer 22024-03-22 17:33
 
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                                                    preface
                                                    - preface 012024-03-25 13:32
 - preface 022024-03-25 13:06
 - preface 032024-03-25 13:22
 - preface 042024-03-25 13:59
 - preface 052024-03-25 14:32
 - preface 062024-03-25 14:08
 
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                                                    recommendations
                                                    - recommendations 012024-03-25 14:52
 - recommendations 022024-03-25 14:18
 - recommendations 032024-03-25 14:49
 - recommendations 042024-03-25 14:21
 - recommendations 052024-03-25 14:45
 - recommendations 062024-03-25 14:17
 - recommendations 072024-03-25 14:38
 - recommendations 082024-03-25 14:45
 - recommendations 092024-03-25 14:51
 - recommendations 102024-03-25 14:21
 - recommendations 112024-03-25 14:57
 - recommendations 122024-03-25 14:17
 - recommendations 132024-03-25 14:48
 - recommendations 142024-03-25 14:10
 - recommendations 152024-03-25 14:47
 
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                                                    Introduction
                                                    - Introduction 012024-03-25 14:48
 - Introduction 022024-03-25 14:17
 
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                                                    Contents
                                                    - Contents 012024-03-25 14:41
 - Contents 022024-03-25 14:01
 - Contents 032024-03-25 14:37
 - Contents 042024-03-25 14:55
 - Contents 052024-03-25 14:18
 - Contents 062024-03-25 14:38
 - Contents 072024-03-25 14:56
 - Contents 082024-03-25 14:16
 - Contents 092024-03-25 14:32
 - Contents 102024-03-25 14:53
 - Contents 112024-03-25 14:17
 - Contents 122024-03-25 14:33
 - Contents 132024-03-25 14:58
 
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                                                    01 Overview of China's Pet Market
                                                    - 01 Overview of China's Pet Market2024-03-25 14:07
 - Chapter Highlights2024-03-25 14:43
 - 1.1.1 Structure of pet keeping2024-03-25 14:16
 - 1.1.2 Number of dogs and cats2024-03-25 14:04
 - 1.1.3 Number of pet owners2024-03-25 15:23
 - 1.2.1 Consumption market size2024-03-25 15:24
 - 1.2.2 Average consumption2024-03-25 15:49
 - 1.2.3 Changes in consumption structure2024-03-25 15:09
 - 1.2.3.1 Dogs2024-03-25 15:27
 - 1.2.3.2 Cats2024-03-25 15:29
 - 1.2.4 Consumption penetration rate2024-03-25 15:47
 - 1.2.4.1 Dogs and cats2024-03-25 15:46
 
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                                                    02 Basic Information of Pet Owners   and Pets (Dogs and Cats)
                                                    - 02 Basic Information of Pet Owners and Pets (Dogs and Cats)2024-03-25 15:31
 - Chapter Highlights2024-03-25 15:58
 - 2.1.1.1 Age distribution2024-03-25 15:32
 - 2.1.1.2 Educational background distribution2024-03-25 15:56
 - 2.1.1.3 Income distribution2024-03-25 15:28
 - 2.1.1.4 City tier distribution2024-03-25 15:11
 - 2.1.1.4.1 City tier distribution by age group2024-03-25 15:41
 - 2.1.1.5 City distribution2024-03-25 15:39
 - 2.1.2 Overview of new pet owners2024-03-25 15:23
 - 2.1.3.1 Proportion2024-03-25 15:47
 - 2.1.3.2 Group characteristics2024-03-25 15:19
 - 2.1.3.2 Group characteristics2024-03-25 15:56
 - 2.2.1 Pet-keeping time2024-03-25 15:42
 - 2.2.1 Pet-keeping time2024-03-25 15:07
 - 2.2.1.1 Dog owners2024-03-25 15:46
 - 2.2.1.1 Dog owners2024-03-25 15:57
 - 2.2.1.2 Cat owners2024-03-25 15:38
 - 2.2.1.2 Cat owners2024-03-25 15:52
 - 2.2.2 Reasons for keeping pets2024-03-25 15:18
 - 2.2.2.1 By city tier2024-03-25 15:58
 - 2.2.2.2 By age group2024-03-25 16:32
 - 2.2.3 Role of pets2024-03-25 16:02
 - 2.2.4 Pain points in keeping pets2024-03-25 16:21
 - 2.2.4.1 By city tier2024-03-25 16:43
 - 2.2.4.2 By age group2024-03-25 16:09
 - 2.2.5 Interests and hobbies2024-03-25 16:40
 - 2.2.6 Information acquisition2024-03-25 16:03
 - 2.2.6.1 By city tier2024-03-25 16:18
 - 2.2.6.2 By age group2024-03-25 16:47
 - 2.2.7 Preferred content2024-03-25 16:24
 - 2.3.1 Media habits of pet owners2024-03-25 16:39
 - 2.3.1.1 By city tier2024-03-25 16:17
 - 2.3.1.2 By age group2024-03-25 16:20
 - 2.3.2 Internet preferences of pet owners2024-03-25 16:40
 - 2.3.3 Consumption habits of pet owners2024-03-25 16:06
 - 2.3.4 Media habits of high-spending pet owners2024-03-25 16:19
 - 2.3.5 Internet preference of high-spending pet owners2024-03-25 16:42
 - 2.3.6 Consumption habits of high-spending pet owners2024-03-25 16:06
 - 2.3.7.1 Beauty consumption2024-03-25 16:36
 - 2.3.7.1 Beauty consumption2024-03-25 16:56
 - 2.3.7.2 Vehicle consumption2024-03-25 16:13
 - 2.3.7.2 Vehicle consumption2024-03-25 16:03
 - 2.3.7.2 Vehicle consumption2024-03-25 16:18
 - 2.3.7.3 Beverage consumption2024-03-25 16:55
 - 2.3.7.3 Beverage consumption2024-03-25 16:50
 - 2.3.7.4 Health care product consumption2024-03-25 17:00
 - 2.3.7.4 Health care product consumption2024-03-25 17:13
 - 2.3.7.4 Health care product consumption2024-03-25 17:31
 - 2.4.1 Pet sources2024-03-25 17:00
 - 2.4.2 Purchase channels2024-03-25 17:51
 - 2.4.3 Pet age: dogs and cats2024-03-25 17:26
 - 2.4.4 Types of pets (dogs)2024-03-25 17:07
 - 2.4.4.1 By city tier and age group2024-03-25 17:11
 - 2.4.5.1 Dog owners2024-03-25 17:02
 - 2.4.5.2 Cat owners2024-03-25 17:04
 - 2.4.6.1 Dog owners2024-03-25 17:46
 - 2.4.6.2 Cat owners2024-03-25 17:28
 
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                                                    03 Insights into Pet Food   Consumption
                                                    - 03 Insights into Pet Food Consumption2024-03-26 10:28
 - Chapter Highlights2024-03-26 10:55
 - 3.1.1 Category preference: Dog owners2024-03-26 10:28
 - 3.1.1.1 By city tier2024-03-26 10:57
 - 3.1.1.2 By age group2024-03-26 10:16
 - 3.1.2 Category preference: Cat owners2024-03-26 11:35
 - 3.1.2.1 By city tier2024-03-26 11:17
 - 3.1.2.2 By age group2024-03-26 11:42
 - 3.1.3 Purchase frequency: Dog owners2024-03-26 11:34
 - 3.1.3.1 By city tier2024-03-26 11:22
 - 3.1.3.2 By age group2024-03-26 11:48
 - 3.1.4 Purchase frequency: Cat owners2024-03-26 11:14
 - 3.1.4.1 By city tier2024-03-26 11:43
 - 3.1.4.2 By age group2024-03-26 11:25
 - 3.1.5 Purchase channels2024-03-26 11:45
 - 3.1.5.1 By age group2024-03-26 11:46
 - 3.1.5.2 Online channels2024-03-26 11:51
 - 3.1.5.3 Live streaming platforms2024-03-26 11:35
 - 3.1.6 Decision-making factors2024-03-26 11:34
 - 3.1.6.1 By city tier2024-03-26 11:00
 - 3.1.6.2 By age group2024-03-26 11:14
 - 3.1.7 Concerns about ingredients2024-03-26 13:54
 - 3.1.8 Brand preference2024-03-26 13:26
 - 3.1.8 Brand preference2024-03-26 13:30
 - 3.1.8.1 Dog owners2024-03-26 13:45
 - 3.1.8.2 Cat owners2024-03-26 13:36
 - 3.1.9 Decision-making factors for brand choices2024-03-26 13:50
 - 3.1.10 Consumption pain point2024-03-26 13:06
 - 3.1.10.1 By age group2024-03-26 14:54
 - 3.2.1.1 Dog owners2024-03-26 14:33
 - 3.2.1.1.1 By city tier2024-03-26 14:28
 - 3.2.1.1.2 By age group2024-03-26 14:14
 - 3.2.1.2 Cat owners2024-03-26 14:35
 - 3.2.1.2.1 By city tier2024-03-26 14:16
 - 3.2.1.2.2 By age group2024-03-26 14:58
 - 3.2.2.1 Dog owners2024-03-26 14:49
 - 3.2.2.2 Cat owners2024-03-26 14:30
 - 3.2.3 Feeding scenarios2024-03-26 14:05
 - 3.2.4.1 Dog owners2024-03-26 14:25
 - 3.2.4.2 Cat owners2024-03-26 14:22
 - 3.2.5 Purchase channels2024-03-26 14:56
 - 3.2.5.1 By age group2024-03-26 14:00
 - 3.2.5.2 Online channels2024-03-26 14:34
 - 3.2.6.1 Dog owners2024-03-26 14:20
 - 3.2.6.1.1 By city tier2024-03-26 14:22
 - 3.2.6.1.2 By age group2024-03-26 14:59
 - 3.2.6.2 Cat owners2024-03-26 14:21
 - 3.2.6.2.1 By city tier2024-03-26 15:24
 - 3.2.6.2.2 By age group2024-03-26 15:39
 - 3.2.7 Brand preference2024-03-26 15:49
 - 3.2.7.1 Dog owners2024-03-26 15:21
 - 3.2.7.2 Cat owners2024-03-26 15:44
 - 3.2.8 Decision-making factors for brand choices2024-03-26 15:39
 - 3.3.1.1 Dog owners2024-03-26 15:00
 - 3.3.1.1.1 By city tier2024-03-26 15:11
 - 3.3.1.1.2 By age group2024-03-26 15:05
 - 3.3.1.2 Cat owners2024-03-26 15:44
 - 3.3.1.2.1 By city tier2024-03-26 15:46
 - 3.3.1.2.2 By age group2024-03-26 15:41
 - 3.3.2.1 Dog owners2024-03-26 15:23
 - 3.3.2.2 Cat owners2024-03-26 15:04
 - 3.3.3 Feeding habits2024-03-26 15:52
 - 3.3.3.1 By age group2024-03-26 15:46
 - 3.3.4 Channel preference2024-03-26 15:40
 - 3.3.5 Decision-making factors2024-03-26 15:17
 - 3.3.5.1 By age group2024-03-26 15:59
 - 3.3.6 Brand preference2024-03-26 15:37
 - 3.3.7 Decision-making factors for brand choices2024-03-26 16:37
 
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                                                    04 Insights into Pet Supplies  Consumption
                                                    - 04 Insights into Pet Supplies Consumption2024-03-26 16:51
 - Chapter Highlights2024-03-26 16:53
 - 4.1.1.1 Dog supplies2024-03-26 16:45
 - 4.1.1.1.1 By city tier2024-03-26 16:07
 - 4.1.1.1.2 By age group2024-03-26 16:45
 - 4.1.1.2 Cat supplies2024-03-26 16:22
 - 4.1.1.2.1 By city tiers2024-03-26 16:40
 - 4.1.1.2.2 By age group2024-03-26 16:34
 - 4.1.2 Channel preference2024-03-26 16:41
 - 4.1.2.1 By age group2024-03-26 16:13
 - 4.1.2.2 Online channels2024-03-26 16:26
 - 4.2.1 Consumption decision-making2024-03-26 16:22
 - 4.2.1.1 By city tier2024-03-26 16:54
 - 4.2.1.2 By age group2024-03-26 17:30
 - 4.2.2 Brand preference2024-03-26 17:02
 - 4.3.1 Category preference2024-03-26 17:34
 - 4.3.1.1 By city tier2024-03-26 17:58
 - 4.3.1.2 By age group2024-03-26 17:36
 - 4.3.2 Consumption decision-making2024-03-26 17:57
 - 4.3.2.1 By city tier2024-03-26 17:10
 - 4.3.2.2 By age group2024-03-26 17:23
 - 4.3.3 Brand preference2024-03-26 17:31
 - 4.4.1 Consumption decision-making2024-03-26 17:18
 - 4.4.2 Brand preference2024-03-26 17:18
 - 4.5.1 Consumption decision-making2024-03-26 17:31
 - 4.5.1.1By city tier2024-03-26 17:52
 - 4.5.1.2 By age group2024-03-26 17:08
 - 4.5.2 Brand preference2024-03-26 17:21
 - 4.6.1 Penetration rate of smart pet supplies2024-03-26 17:34
 - 4.6.2 Category preference2024-03-26 17:40
 - 4.6.2.1 By city tier2024-03-26 17:45
 - 4.6.2.2 By age group2024-03-26 17:59
 - 4.6.3 Consumption decision-making2024-03-26 17:00
 - 4.6.3.1 By city tier2024-03-26 17:12
 - 4.6.3.2 By age group2024-03-26 17:25
 - 4.6.4 Consumer satisfaction2024-03-26 17:22
 - 4.6.5 Brand preference2024-03-26 17:34
 
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                                                    05 Overview of Pet Healthcare  Consumption
                                                    - 05 Overview of Pet Healthcare Consumption2024-03-26 21:10
 - Chapter Highlights2024-03-26 21:33
 - 5.1.1 Hospital usage rate2024-03-26 21:02
 - 5.1.2.1 Categories of vet visits for dogs2024-03-26 21:40
 - 5.1.2.2 Categories of vet visits for cats2024-03-26 21:44
 - 5.1.3 Categories of commodities purchased2024-03-26 21:53
 - 5.1.3.1 By city tier2024-03-26 21:01
 - 5.1.3.2 By age group2024-03-26 21:08
 - 5.1.4 Frequency of vet visits2024-03-26 22:09
 - 5.1.5.1 Common dog diseases2024-03-26 22:18
 - 5.1.5.2 Common cat diseases2024-03-26 22:19
 - 5.1.6 Information channels for learning about diseases2024-03-26 22:21
 - 5.1.6.1 By age group2024-03-26 22:29
 - 5.1.7 Information channels for learning about hospitals2024-03-26 22:37
 - 5.1.8 Consumption decision-making2024-03-26 22:14
 - 5.1.8.1 By city tier2024-03-26 22:02
 - 5.1.8.2 By age group2024-03-26 22:13
 - 5.1.9 Consumer satisfaction with medical care2024-03-26 22:12
 - 5.1.10 Reasons for dissatisfaction2024-03-26 22:48
 - 5.1.11 Services expected from hospitals2024-03-26 22:45
 - 5.1.11.1 By age group2024-03-26 22:15
 - 5.2.1 Pet vaccination rate2024-03-26 22:31
 - 5.2.1.1 By age group2024-03-26 22:40
 - 5.2.2 Vaccination structure2024-03-26 22:06
 - 5.2.3 Brand preference2024-03-26 22:15
 - 5.2.4 Vaccination habits2024-03-26 22:48
 - 5.3.1 Parasite repelling frequency2024-03-26 22:47
 - 5.3.1.1 By city tier2024-03-26 22:59
 - 5.3.2 Parasite repelling methods2024-03-26 22:11
 - 5.3.3 Parasite repelling scenarios2024-03-26 22:27
 - 5.3.4 Consumption decision-making2024-03-26 22:37
 - 5.3.5 Purchase channels2024-03-26 22:58
 - 5.3.6 Brand preference2024-03-26 22:11
 - 5.4.1 Penetration rate of physical examination2024-03-26 22:59
 - 5.4.1.1 By city tier and age group2024-03-26 22:15
 - 5.4.2 Decision-making factors for physical examination2024-03-26 22:56
 - 5.4.3 Reasons for not having physical examination2024-03-26 22:51
 
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                                                    06 Overview of Pet Service  Consumption
                                                    - 06 Overview of Pet Service Consumption2024-03-26 22:23
 - Chapter Highlights2024-03-26 22:47
 - 6.1.1 Preference for bathing & grooming methods2024-03-26 23:25
 - 6.1.1.1 By city tier and age group2024-03-26 23:41
 - 6.1.2 Consumption decision-making factors2024-03-26 23:27
 - 6.1.2.1By city tier2024-03-26 23:05
 - 6.1.2.2 By age group2024-03-26 23:03
 - 6.1.3 Consumer satisfaction2024-03-26 23:17
 - 6.2.1 Method preference2024-03-26 23:33
 - 6.2.2 Content preference2024-03-26 23:16
 - 6.2.3 Perception on training: cats2024-03-26 23:24
 - 6.3.1 Boarding methods2024-03-26 23:47
 - 6.3.2 Satisfaction with pet boarding2024-03-26 23:53
 - 6.3.3 Pain points in boarding consumption2024-03-26 23:17
 - 6.4.1 Consumption structure2024-03-26 23:25
 - 6.4.2 Consumption motivation2024-03-26 23:42
 - 6.4.3 Consumption pain points2024-03-26 23:01
 - 6.5.1 Information acquisition channels2024-03-26 23:27
 - 6.5.2 Funeral method preference2024-03-26 23:57
 - 6.5.3 Service category preference2024-03-26 23:00
 - 6.5.4 Consumption pain points2024-03-26 23:09
 
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                                                    07 Overview of Exotic Pet   Consumption
                                                    - 07 Overview of Exotic Pet Consumption2024-03-26 23:41
 - Chapter Highlights2024-03-26 23:08
 - 7.1.1 Age and educational background2024-03-26 23:20
 - 7.1.2 City tier, monthly income and family status2024-03-26 23:29
 - 7.2.1 Reasons for keeping exotic pets2024-03-26 23:32
 - 7.2.2 Time of keeping exotic pets2024-03-26 23:38
 - 7.3.1 Purchase channels2024-03-26 23:48
 - 7.3.2 Consumption structure2024-03-26 23:09
 - 7.3.3 Average monthly expenditure2024-03-26 23:23
 - 7.3.4 Consumption pain points2024-03-26 23:33
 - 7.3.4.1 Different types of exotic pets2024-03-26 23:47
 - 7.3.4.1 Different types of exotic pets2024-03-26 23:21
 
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                                                    08 Survey on Pet-keeping Etiquette in  Chinese Society(dogs and cats)
                                                    - 08 Survey on Pet-keeping Etiquette in Chinese Society(dogs and cats)2024-03-26 23:46
 - 8.1.1 Perception of pet-keeping etiquette2024-03-26 23:27
 - 8.1.2 Perception of bad pet-keeping manners2024-03-26 23:41
 - 8.1.3 The most unacceptable bad pet-keeping manners2024-03-26 23:44
 - 8.1.4 Attitudes of non-pet owners towards pets2024-03-26 23:19
 - 8.2.1 Perception of pet-friendly environment2024-03-26 23:09
 - 8.2.2 Pet owners' attitudes towards pet welfare2024-03-26 23:09
 
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                                                    09 Appendixes
                                                    - 09 Appendixes2024-03-27 14:27
 - Appendix 1.12024-03-27 14:26
 - Appendix 1.22024-03-27 14:41
 - Appendix 1.32024-03-27 14:55
 - Appendix 1.42024-03-27 14:14
 - Appendix 1.52024-03-27 14:31
 - Appendix 1.62024-03-27 14:56
 - Appendix 1.72024-03-27 14:12
 - Appendix 1.82024-03-27 14:32
 - Appendix 1.92024-03-27 14:04
 - Appendix 1.102024-03-27 14:20
 - Appendix 2.12024-03-27 14:55
 - Appendix 2.22024-03-27 14:10
 - Appendix 2.32024-03-27 14:29
 - Appendix 2.42024-03-27 14:33
 - Appendix 2.52024-03-27 14:03
 - Appendix 2.62024-03-27 14:25
 - Appendix 2.72024-03-27 14:39
 - Appendix 2.82024-03-27 14:58
 - Appendix 2.92024-03-27 14:18
 - Appendix 2.102024-03-27 14:35
 - Appendix 2.112024-03-27 14:00
 - Appendix 2.122024-03-27 14:15
 - Appendix 2.132024-03-27 14:31
 - Appendix 2.142024-03-27 14:46
 
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